Overview
This is a rebranding and redesign of the Blue Ridge Parkway website that is available through the National Parks Site. Instead of feeling more informational and cookie cutter, this site is geared towards families and the activities that surround the Blue Ridge Parkway. It allows users to more easily navigate and find multiple kinds of activities.
Target Audience
The new site for the Blue Ridge Parkway targets families that like the outdoors and to travel. This site will mainly pin point younger parents between the ages of 28-38. This site feels fun so it is easy for the parents and even the children to possibly navigate. It also highlights the amenities that surround the Parkway, so families that like to try new activities or explore will greatly benefit from this site.
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