Overview
GHOST P.I. is an acronym for Ghost Hunters of the SouthernTriad: Paranormal Investigators. This is an upcoming group of paranormal investigators that have been featured on Nascar.com because the main ownerDeWayne Zirkle works in the Nascar industry and was having a documentary done on his hobbies outside of racing. The idea is a modern take on old P.I.(Private Investigator) type illustrations.
Target Audience
GHOST P.I.’s primary audience is adults between the ages of 25-35 and interested in or experiencing paranormal events. However, since this company is a service, anybody experiencing paranormal events are encouraged to contact them. People in their target audience are open minded and willing to consider all possibilities for their problems they are experiencing. Also, just people interested in all things paranormal can see photos, evidence, and adventures that GHOST P.I. has been on.
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