Jam Sesh

Conference branding & experience
Overview
JAM SESH is a play off of the saying Jam Session. This is a festival that last 3 days, where musicians from all over the country come to make music together. This festival will consist of venues for musicians to bring their own gear, jam together, listen to bands, learn new and exciting techniques, and see the latest and greatest gear when it comes to rock music. This experience will help bring back the nostalgia of creating music together as people, instead of digitally producing sounds and mixing them together. It will give the audience a chance to be free and express themselves, and also enjoy the experience of listening to music and being in the company of like minded musicians and fans. 
Target Audience
JAM SESH attracts a similar minded audience from both young and old crowds. The audience includes aspiring musicians, beginners, professionals, and those interested in all things rock n roll. The main target audience is mostly YOUNGER ASPIRING MUSICIANS being that the festival is based off of creating music together and having one big “JAM SESH”. This idea is what the designs are geared towards. With the topic being rock n roll however, it will most likely attract people of all ages. 
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