MiSo Spicy

Restaurant Branding
Overview
MiSo Spicy is a Japanese Mexican fusion restaurant. The provide dishes that use Japanese concepts of preparing food and serve it in a Mexican style. Their brand has a modern, friendly feel to it that makes it approachable for all crowds.
Target Audience
MiSo Spicy is mostly geared towards a young adult crowd of 21-30. This unique fusion and variety of health options draw in local “foodies” and people that want a unique flavor experience. Budget wise it is easily affordable to the lower and middle class, but can also stretch to a more pricy bill depending on the dish. MiSo Spicy runs drink specials often, have events, and are open late so there is a bar atmosphere later in the evening that caters to the night owls. 
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